BlackBerry Giving Free Premium Apps Following Outage

BlackBerry wants to make peace with its customers.

Stung by a widespread BlackBerry outage this week, parent company Research in Motion is looking to smooth the waters with disgruntled users by offering free access to certain premium applications.

The Waterloo, ON-based company made the announcement this week. A selection of premium apps – worth more than $100 (USD) – will be provided free-of-charge to subscribers “as an expression of appreciation for their patience during the recent service disruptions,” a Research in Motion statement said.

The statement continued to say selected apps will be made available over the coming weeks on their “App World” site and will remain free until Dec. 31.

A list of selected apps, released by Research in Motion, includes:

      • SIMS 3 – Electronic Arts
      • Bejeweled – Electronic Arts
      • N.O.V.A. – Gameloft
      • Texas Hold’ em Poker 2 – Gameloft
      • Bubble Bash 2 – Gameloft
      • Photo Editor Ultimate – Ice Cold Apps
      • DriveSafe.ly Pro – iSpeech.org
      • Drive Safe.ly Enterprise – iSpeech.org
      • Nobex Radio Premium – Nobex
      • Shazam Encore – Shazam
      • Vlingo Plus: Virtual Assistant – Vlingo

In addition to the free apps, enterprise customers will also be offered one month of free technical support and existing customers will be offered a complimentary one-month extension of their technical support contract. Customers who do not currently have technical support will be offered a one-month trial of BlackBerry Technical Support Services’ Enhanced Support, the statement said.

“We have apologized to our customers and we will work tirelessly to restore their confidence,” said RIM Co-CEO Mike Lazaridis, in the statement. “We are taking immediate and aggressive steps to help prevent something like this from happening again.”

Lazaridis noted the 12-year-old BlackBerry global network supports more than 70 million customers.

It remains unclear whether the freebie offers will placate irate customers who primarily lost data communications during the outage that lasted three days before it was corrected. There are other deals for blackberry bold, from what I know.

Beginning Monday, Middle Eastern, European and African customers were subject to the outages. On Tuesday, the problem spread to South America and Asia. By Wednesday, customers in the United States and Canada were also unable to send or receive text messages or access the internet from their mobile devices, according to news reports.

In a statement at the time, Research in Motion said the outages were caused by a core switch failure within the system’s infrastructure and a back-up switch “did not function as previously tested.” As a result, a huge backlog of data was generated and the company had to scramble to clear the data clot and restore normal service. It is not exactly known how many worldwide BlackBerry users were affected by the outages, but speculation is the figure could be in the millions. It was not the first time BlackBerry customers had to deal with an extensive service outage.

About Author:
Dona is professional blogger and writer, she spends most of her day playing with Blackberry bold and when not on her blackberry bold she does design work and concept art for various other mobile devices.



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