Facebook has really been busy doing changes the past weeks (like Instant Personalization). Today, the Facebook team did another major website design update. This time to Facebook Fan Pages. When I received an email from Facebook earlier this morning, I immediately tried it on my blog’s fan page. As expected, there were a number of changes done. The Facebook Fan Page now has similar looks with Facebook user profiles making the whole Facebook design consistent.
Aside from the design, new interesting functionalities were also added. One notable function is the ability of Facebook Pages to operate more like user profiles with the “Login as Page” feature. Now, Page Administrators can post, comment, and like other pages using their Page account.
While this design update was already planned after the release of the new Facebook profile design, it only now that the idea materialized. The FB team formally announced the update through Facebook Page’s Note.
Below are other noticeable changes with the new Facebook Pages.
1. Showcase your Latest Photos
The most recent photos that you post to your Wall or photos that you tag your Page in will appear here. This area will not include any photos posted by your fans.
2. Show the Top Posts in your Wall
You now have two Wall filters. You can show posts by your page and top posts from Everyone, a new way for people to see the most interesting stories first. As an admin, you’ll have additional filters for viewing posts on your page.
3. Navigation Where People Expects It
Navigation links are now on the left, just like on people’s profiles.
4. Use Facebook as your Page
You now have the flexibility to interact with the other areas of Facebook as a page.
§ Get notifications when fans interact with your page or posts
§ See activity from the pages you like in your news feed
§ Like other pages and feature them on your page
§ Make comments as your page on other pages
5. New Settings
You can set defaults for your email notifications and how you post to your page – as yourself or your page. You can also select which featured pages appear in the left column.
Login as Your Facebook Page
This “Login as Page” feature of the new design gives administrators the ability to interact with the rest of Facebook as a page, not as an individual. As for me, I could log in as Jeypriey’s Blog and start commenting and “liking” things on Facebook Pages that have “liked” Jeypriey’s Blog. Administrators will also have a different News Feed once they’ve logged in as a page. It will display the most important news from the pages you’ve “liked”.
Rohit Dhawan, lead product manager for Facebook Pages, said: “A page can now use Facebook as if they were an individual with the ability to interact with other pages”. “It provides intersting content when people are visiting the page.”
Unlike to what other Facebook users’ comments, I like the latest design changes. For me, it is neater and organized (not to mention the new functionalities it gives) compared the older design.
If you are a Page Administrator, you can try out and explore this new design by going to your Page’s Home. You can initially try it out and revert it to the old design if you want. But starting March 10, 2011, all pages will be automatically upgraded to the new design by the Facebook team.
So what do you think of this new Facebook Page design? Express your thoughts by commenting below.