Diamonds: Don’t Dare Buy It Online

One of several products sold online are jeweleries most specifically diamonds. For some online buyers, buying diamond jewelery online can save them literally thousands but for others, engaging in this kind of modern business is very stressful and causes traumatic experiences. Experts say that it is risky at best to purchase diamonds online, especially if you’re going through a web site you’ve never heard of before. With all of the potential for scams concerning diamonds, buying diamonds online almost seems unthinkable! So instead of pulling out your credit card to buy an diamond ring, consider these reasons why you shouldn’t buy diamonds online.

5 reasons why online customers don’t buy diamonds online:

Reason #1 Unpredictable availability of potential online sellers

There have been thousands of diamond jewelers and retailers who have set up shop online-only to disappear six months later, setting up shop under an entirely new name and domain. Unfortunately, the diamond industry isn’t easily regulated, and you never know if a store is going to be open next week. You shouldn’t buy diamonds online unless you’re sure that you’re going through an established, reputable retailer who has many satisfied customers.

Reason #2 Unclear Return Policy of the product

If you look at the return policy before you buy diamonds online, you’ll find that the language is often non-specific and incredibly biased in favor of the store. For example, they might accept returns within seven days, but only guarantee a partial refund. You shouldn’t purchase any jewelry online unless you know that you can return it for a full refund in a reasonable span of time. Anything from two weeks to thirty days is usually considered standard.

Reason #3 Shipping Problems

When you buy diamonds online, you have to pay the full price for the stone and whatever else you purchase, and you might be asked to buy insurance for its safe delivery. However, if you buy insurance through the diamond retailer, there will also be a possibility that it won’t arrive at your home or, more worst, it will be delivered on other’s. Furthermore, damage can occur en-route, and the language of shipping insurance sometimes doesn’t work in favor of the buyer. This might be okay for a ten-dollar book, but not for a thousand-dollar stone.

Reason #4 Fake Diamonds

Images of diamonds presented online might not actually be the diamonds that they are selling online. Many retailers use stock photography of comparable diamonds when advertising online, but ship something entirely different when the buyer makes his or her purchase. There is a great risk that you will be scammed or faked by the online vendor.

Because of the potential risks present in buying diamonds online, this may be taken as a reason why diamonds became one of the unwanted products purchased online. :(



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  • Diamond Dealers Club of Australia

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    A timely warning to Diamond Vendors Using

    Australian Non Compliant Diamond Grading Laboratories

    In a notice dated 25th April 2008 to members of the Diamond Dealers Club of South Africa affiliated with the World Federation of Diamond Bourses ( WFDB ), members have been warned that a variety of polished diamonds are being offered for sale with laboratory certificates considered to be inaccurate.

    After receiving complaints, some of these diamonds were examined by experienced diamond dealers and found the classification of either colour or clarity and in some instances both, to be two grades or worse below the accepted standard.

    The DDCSA rule provides for one clarity and one colour grade latitude in classification to it’s members.Any further latitude entitles the DDCSA to take action as they have done in the past against any offending members.

    The notice served to confirm that when a member sells a diamond, they cannot legally hide behind an inaccurate classification they know to be wrong.

    If a dispute arises and several dealers testify that the diamond in question is misrepresented, the member or diamond vendor may be held civilly liable by an aggrieved party in a court of law.

    This is apart from the loss of consumer confidence that would undoubtedly occur.

    Certain diamond grading laboratories were named in the notice and members were urged to treat certain diamond certificates with caution.

    This notice highlights the similar problem we have here in Australia in regard to those diamond vendors and diamond retailers who continually market diamonds knowingly with inaccurate gradings compounded by non compliant diamond grading laboratories.

    We stress the importance of verifying a diamond’s grading prior to any purchase.

    With the advent of the newly established Diamond Dealers Club of Australia ,which will be seeking affiliation with the WFDB, the legal framework will be established to discipline and prosecute those rogue diamond traders and pseudo diamond grading laboratories who continually misrepresent diamonds by misleading and deceptive practices intentionally or unintentionally.

    The public perception of diamond dealers needs to be protected and professionally mantained in the interest of the diamond jewellery industry.

    This is our mission and we will not hestitate to expose those who continue to bend the rules by profiteering and misleading the innocent diamond consumer.

    Proceedings against one prominent wholesale gem merchant, who supplies several well known retail jewellery buying groups, have commenced in the Supreme Court of Queensland and we will keep you informed.

    Those retailers and diamond vendors who continue to ignore the importance of this issue will only suffer by the consequences and risk their reputations accordingly.

    Consumer Protection